Food means a lot to many and makes a difference to far more. Also for the Danish athletes, when dreams must turn into medals at the Olympics.
Danish Crown is a proud Danish Olympic partner and is thereby helping to strengthen the foundations of Danish sports and the athletes' path from talent and dreams in the local association to medals and Olympic world stardom.
Food can make a difference
Part of what binds Danish Crown, Team Denmark and Danish sports together is a shared passion for food and nutrition. For the Danish athletes, a balanced and correctly composed diet is one of the keys to performing. Therefore, a close collaboration between Team Denmark's nutrition experts and Danish Crown's innovation department is a cornerstone of the partnership.
A partnership that stands on the shoulders of a natural community of values, since both Danish sports and Danish Crown as a cooperative have their starting point in the idea of association.