It has become a tradition at Danish Crown to donate Christmas aid to Danish relief organisations. This year we have donated almost 2000 rib roasts and 500 packages of rice pudding to local churches and organisations. One of the regular aid organisations that we have collaborated with for many years is Aalborg City Church, which this year received 600 rib roasts.
Currently, Danish Crown has donated to associations throughout Denmark with several regulars from Hjælpesporet in Herning, the City Church in Odense, Julehjælpen in Horsens, Kolding Madhjælp, Basen
Rugsted in Vejle, Madspild Ringsted, Det Round Bord in Copenhagen, North Jutland Food surplus in Aalborg East, Sulvlstikkerne in Næstved to Højnæskirken in Rødovre.
- It is actually a great honour to have the opportunity to help put more Christmas food on the plate, and we are happy to be able to help as many people as possible to put food on the table, says Astrid Gade Nielsen, vice president of communications at Danish Crown.
Local donations
As something new, Danish Crown has also engaged locally. Danish Crown to donate Christmas aid to Danish relief organisations, and this year we have expanded the work. In our hometown of Randers, we have supported the local community in service of the good cause. The cafe, Operaen, located in the middle of Randers, is known for staging and facilitating social gatherings through events. And on 1 December, they held a Christmas party for 65 vulnerable citizens from the Psykiatriens Hus, the SAM association, the Handicap area, Veterans and Housing Support Centres, where Danish Crown donated 24 kg of rib roasts.
- On behalf of the Opera, I would like to say thank you very much for the cooperation regarding the Christmas bank. It was a pleasant morning, which they - and we at the Opera - would very much like to repeat again next year. Communities are important, and the meal is just one of the most important catalysts for bringing people together, says Christian Bach, owner of the Opera.