Over 17 tons of canned products for Ukraine
The concept has been a great success, prompting Allan Nielsen and his partner, Linda Charning, to establish the Food for Ukraine association. On their last three trips, they have brought plenty of canned goods, totalling over 3 tons of canned food donated through the good luck bag concept.
On their latest trip in June, the logistics company DSV donated a truck for them to use. Consequently, the Vejle factory donated an additional 14 tons of cans, which, along with canned seafood from Munkebo Seafood A/S and sugar from Nordic Sugar, filled the truck with 22 tons of food. Allan will set off again in the truck in September. Linda Charning manages donations and transport in Denmark, while Allan takes care of everything related to Ukraine.
- At the beginning, I spent many months building a credible network to ensure that the aid reaches the right people. Because I personally drive it down there, I see it with my own eyes and can show it to, for example, the employees in Vejle. Protein-rich foods are actually at the top of the lists I receive from Ukrainian organizations, so the canned products make a huge difference, says Allan Nielsen.
Now, all Danish Crown employees can donate
Based on the success, Danish Crown has decided to extend the donation concept to all employees. And for each donated bag, Danish Crown will provide an additional bag.
- We have been met with tremendous generosity. From Stig Pedersen's quick support to the cafeteria staff who last time collected chocolate for an orphanage I visited. Having this trust motivates us even more to help as much as possible, says Allan Nielsen.
Learn more about the donation project on the website www.foodforukraine.dk.
Allan Nielsen