Bacon is one of the product categories in which Danish Crown aims to become a leading global player. The first step was to become the largest European bacon producer, and Danish Crown has achieved this with the acquisition of the Dutch company.
‘It is clear that our new position gives us some unique opportunities to develop this product category. The hard work begins now, particularly when it comes to the crucial task of integrating the company’, says CEO of Tulip Food Company Kasper Lenbroch.
Baconspecialist Zandbergen was founded in 1984, and its production facilities and administrative offices are both based in the Amsterdam suburb of Haarlem. The company is currently expanding its production capacity significantly in order to meet its customers’ requirements.
Like DK-Foods in the pepperoni category, Zandbergen is an extremely lean company with a low degree of complexity and a production based on very few core recipes.
‘We are now very well equipped for the future and for realising the ambitious goals set out in Danish Crown’s 4WDstrategi. With the acquisition of DK-Foods in spring, we became the European market leader in pepperoni, and with the purchase of Baconspecialist Zandbergen we also become the leader in the very interesting bacon category. Now the task is to grow our business by at least an extra billion leading up to 2021’, says Kasper Lenbroch.
Zandbergen is mainly active in private labels and mostly operates in northern European markets such as the Netherlands, Germany and Sweden.
Further information: Jens Hansen, Public Relations Manager: +45 51 60 07 20