With MASTERPIECE 1887 you’ll not only get a great meal. You’ll immerse yourself in the deep roots of Danish farming heritage and legacy. When you serve our flavour packed, tender beef you create another chapter in a story that started over a century ago, and which continues to be told by great chefs today.
MASTERPIECE 1887 represents the peak of our dedication to the finest of Danish farming traditions. Each selected meat is thoughtfully chosen and expertly crafted to deliver a unique tasting experience that celebrates the art of gastronomy.
It takes experience to create a modern masterpiece
Our selected cuts provide the perfect canvas for every culinary artist. Exceptional quality and exquisite flavours inspire you to create with a passion that makes every dish a work of art - a true testament to your skills. When you add MASTERPIECE 1887 to your creative palette, you take your customers’ dining experiences to the next level by delivering nothing short of a masterpiece.
The 4 MASTERPIECE 1887 pillars
Hanging beef on the hook is a traditional and effective method of delivering fresh meat to markets and butchers. This technique involves suspending sides or quarters of beef on large hooks during transport.
Hanging meat involves suspending beef in a controlled environment to enhance flavor and tenderness through natural enzyme action and moisture evaporation. Proper temperature and humidity control are crucial during this process to prevent spoilage and ensure safety. The method also helps in maintaining the integrity of the meat by allowing air to circulate around it, which can help to cool the meat evenly and reduce the growth of bacteria.
Refrigerated transport ensures freshness from slaughterhouse to market results in superior quality meat. This method is particularly favored in wholesale meat markets and among traditional butchers who prefer to receive larger cuts for custom butchering. Overall, hanging beef on the hook is a time-honored delivery form that combines practicality with the preservation of meat quality.
It takes experience to create a modern masterpiece, and careful ageing using both traditional and modern techniques is the key to getting the full expression of a meat’s taste potential.
Vacuum maturity
In addition to our dry-aged meat, we also use vacuum maturation. Here, the meat is vacuum packed immediately after cutting and matured at a controlled temperature. An advantage of vacuum ripening is that individual cuts can be matured separately, so that only the cuts that need it are matured.
Marbled beef, enriched with various degrees of fat, offers a richer and juicier flavour, adding essential umami to the taste experience. The fat melts during cooking, which enhances the tenderness, while infusing the meat with a succulent, buttery mouthfeel. The aesthetic appeal of marbling also takes dish presentation to new levels of artistry.
3 steps to taste heaven
To make it easier to choose the degree of marbling a dish requires to fully express itself, we have three grades of marbling to choose from:
MARBLED: Offers a taste experience with lots of texture and bite with a medium umami taste.
FINE MARBLED: Delivers a steak with a higher powered umami presence and a powerful, intense juiciness.
EXTRA FINE MARBLED: It all comes together here with soft texture and a deep, full and round taste experience
Danish Crown’s MASTERPIECE 1887 is dry aged beef that has been specially curated and hand-picked by our meat sommelier for its unique appearance and taste.
Danish farmers with a passion for excellence deliver the raw material upon which our master maturer works his magic. With years of experience and a fingertip feel, a unique taste experience is refined.
The secret is in the marbling: it’s this fat that imbues flavour to the meat and which prolongs the taste of umami – the true expression a master maturer’s art. This is why we put so much emphasis on selecting only beef with the very best marbling.
In our maturation process, the highly valued umami aroma is brought to the front of the olfactory palette, adding depth and power to the taste. The texture also becomes softer and fuller bodied, giving plenty of mouthfeel to the taste experience. Combined, the unique flavour and texture create the ultimate taste experience for chefs to fully express themselves.
THOUGHTFULLY CHOSEN
We believe in the art and precision of meat selection. Each Masterpiece is manually picked to ensure it meets the highest standards of excellence, making sure our customers receive nothing but the best. Individual expertise and the latest in technology combine to create the premium selection we call MASTERPIECE 1887.
Cows with gourmet potential
Most of the MASTERPIECE 1887 product range comes from dairy cattle. And for a very good reason: when dairy cattle get older and are in good condition, they build up a solid marbling of fat, which adds exceptional taste to the meat.
In gastronomic circles it is well-known that an older dairy cow with a good growth rate can provide some of the most interesting meat. It’s somewhat ironic then, that dairy cattle are often referred to as less interesting than beef cattle.