Our approach to sustainability

We know where we want to go, but we don’t have all the answers yet. Only by joining forces across sectors and industries can we develop solutions that will enable us to feed more people while consuming fewer of the world’s resources. We have started the journey which involves our entire value chain from farm to fork. To succeed, all links of the chain must contribute to changing the ways things are done; farmers, food producers, retail chains and consumers.

We invited Chef Director and TV chef Jack Stein to visit our Danish farmers and learn more about the steps they are taking to reduce their impact on our environment.

We share a certain love for food and the world we live in. Here we elaborate on some of the different themes and topics we care about.

We want to be leading when it comes to transparency – and that obliges. That is why we continuously work to strengthen our data foundation and through our unique set-up at farm level, we retrieve specific data points that each day help us in our work on sustainability. Both at the farms, in production, as people and employees and the final product on the consumer’s plate.